One of the hottest trends in B2B sales and marketing?
But here’s the twist.
Instead of rolling all your customers and prospects into one big funnel, the smart way to view your funnel is a series of “mini” sales funnels.
Mini funnels are the “funnels within the funnel”.
In essence, mini funnels are the workflows that drive the output of the big funnel by attracting and leading prospects down the customer journey.
The 3 Types of Mini Sales Funnels
Though there are dozens of different variations of mini funnels, there are 3 main types:
1. Lead Generation Funnels
For attracting high-quality leads, e.g.:
Inbound marketing funnels, trade show funnels, social selling funnels.
2. Sales Conversion Funnels
For converting leads into sales opportunities and paying customers.
Includes sales call funnels, sales presentation and proposal funnels.
3. Customer Success Funnels
For maximizing lifetime customer value:
Loyalty funnels, referral funnels, advocacy funnels.
Smart, Simple, Effective
The best thing about mini sales funnels is they can be implemented and producing results in a matter of days — not weeks or months.
That’s why I’m building a library with a collection of the top B2B sales and marketing funnels — all tested and proven by a talented group of “A-Players”.
- Blueprints of funnels for lead generation, sales conversion and customer success
- Step-by-step implementation guides
- Case studies, tools, recommended resources
New funnels are added to the library every week.