14 Ways to Create Original B2B Content Marketing in 10 Minutes

B2B Content Marketing in 10 MinutesNeed to come up with some compelling B2B marketing content fast?

Interview an expert.

Interviewing experts on topics relevant to your target audience is one of the quickest and easiest ways to create interesting content.

In fact, a 10-minute conversation can produce four to six pages of material in Microsoft Word.

Here are 14 ideas to jump-start your next content marketing piece:

  1. Interview a technical expert about a new product or service your company is about to launch.
  2. Ask someone on your customer service team to answer the most frequently asked questions they get from new customers.
  3. Ask someone in customer service to answer the most frequent questions they get from “advanced” customers.
  4. Interview internal employees about who they are, what they do and how it serves your customers (great way to write bio’s).
  5. Interview an author of a new book, eBook or white paper on a topic that is trending in your industry.
  6. Got your keywords? Interview an internal subject matter expert for their “7 tips” on keyword topics or trends in your industry.
  7. Interview an external subject matter expert for their “7 tips” on keyword topics or trends in your industry.
  8. Interview one of your suppliers or co-suppliers about “the future of” a keyword topic or trend.
  9. Ask an expert about “the greatest challenges of” each keyword topic or trend.
  10. Ask an expert about “the number one benefit” of each keyword group.
  11. Ask an expert to describe the “7 steps to success” within your category, without mentioning your product.
  12. Ask an expert “how to avoid the biggest mistakes” companies make in your category.
  13. Interview a customer about a problem you helped them solve, the benefits they achieved and recommended steps for anyone else facing the same problem.
  14. Finally, have someone interview YOU about a subject where YOU are the expert.

For more content creation ideas, see SAP’s Michael Brenner’s article in Forbes, 31 Easy Ideas To Create Content Your Customers Want.

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Content Marketing for LinkedIn: 6 Types of “Must-Have” Content

Excerpted from a recent article by Susan Tatum.

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Of all the elements that make for great LinkedIn marketing, relevant, original content ranks number one. Here’s why:

  • Content gives you something to talk about.
  • Content shows your expertise.
  • Content draws people into your marketing funnel.
  • Content gives your buyers what they’re looking for.

Content Marketing for LinkedIn: Top 6 “Must-Haves”

Assuming you’re on LinkedIn to establish relationships, generate leads, and/or acquire new customers, here are 6 types of content that should be on your “must have” list.

1. Blog articles

Good blog articles are a LinkedIn marketer’s best friend.

They are fast and relatively easy to produce on whatever pace and whatever topic is important to your strategy at the moment. And they give you a lot to talk about on LinkedIn. Your blog articles can be traditional text-based posts or you can liven things up by including video and slide decks.

2. White papers, special or research reports, e-books

While these are different types of content from a writer’s perspective, they are useful in the same way.

They can cover business problems and best practices in greater detail than a blog article. And they are one of the most common and effective ways to get prospects to take the first step of commitment – handing over a few bits of contact information.

3. Case studies

Nothing like a great case study (or five or 10) to add credibility, both to you and your product or service.

Buyers read case studies to see how others are using your product or service to solve problems and get results. Early in the buying process, case studies make great, concrete examples to help buyers understand what you do better. Case studies also make good blog articles.

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The Best-Kept Secret of B2B Content Marketing

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Outsourcing vs. Inhouse Content Marketing

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