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karate kid email template 800x1106

The “Karate Kid” Sales Email

Take a look at your email inbox and all the blah blah blah marketing messages. "Come to our webinar!" "Buy buy buy!" Your customers get hammered with emails like this every day.  No wonder they've become oblivious to marketing … [continue reading...]

abc cold email formula 800px wide

The ABC Formula for Writing Cold Emails

Important people --- like those responsible for managing big budgets --- are notoriously tough to reach. They are rarely at their desk. They hardly ever answer their phones or return calls from people they don't know. They get hundreds of emails … [continue reading...]

million dollar bill sales letter 700x965px

The “Million Dollar Bill” Sales Letter

Any serious student of sales copywriting has heard of the Dollar Bill letter. Originally created in the 1920’s by legendary ad man Robert Collier, the letter had a dollar bill attached to the top. (Keep in mind that a dollar back then was worth over … [continue reading...]

two young men 800x1106

The “Two Young Men” Sales Letter

One of the best things about sales copywriting is that it is an observable skill.  In fact, the best examples are right out there in the open, for anyone who wants to study and learn from them. Take, for instance, the "Two Young Men" letter, which … [continue reading...]

oops we goofed letter

The “Oops We Goofed” Letter

The Oops We Goofed letter comes in handy whenever you need to apologize for the relatively minor mistakes, bloopers and blunders that we all make in our day-to-day lives. Like when you're late for a meeting, misspell someone's name, say the wrong … [continue reading...]

japanese apology b2b sales letter

The “Japanese Apology” Letter

In a perfect world, products would always be delivered on time and 100% defect-free.  Suppliers would always be reliable. The weather would always cooperate, machines would never break down and people would never make mistakes. Hello! Wake up... … [continue reading...]

red light green light b2b sales letter

The “Red Light – Green Light” Sales Letter

You know the kids' game Red Light - Green Light, right? In case you are not familiar with it, here's how it works: Children line up at one end of a playground facing the teacher. The teacher plays the traffic signal. When the teacher shouts … [continue reading...]

imagine this b2b sales letter

The “Imagine This” B2B Sales Letter

When you ask a prospect to buy something, what is their first reaction? To object! But when you ask a prospect to imagine the outcome of buying something, instead of making the purchase itself, there's much less resistance to that. That's … [continue reading...]

last chance sales letter

The “Last Chance” Sales Letter

The Last Chance letter is a brilliantly simple, 3-step method created by mega pro copywriter John "just sell the damn thing" Carlton. Here's the formula: 1. Tell them what you've got 2. Tell them what it will do for them 3. Tell them what … [continue reading...]

gain-logic-fear b2b sales letter

“Gain-Logic-Fear” Follow Up Email Series [sample]

Let's say you're trying to sell CRM software to "Joe", the VP of sales at a global Fortune 500 company. Initially, Joe was excited about doing business. But now, the trail is gone cold. Enter the "Gain-Logic-Fear" email series:  Email #1 … [continue reading...]

gain-logic-fear b2b sales letter

The “Gain-Logic-Fear” Follow Up Series [Template]

What you can learn from one of the most successful email marketers on the planet Ryan Deiss is an 8-figure internet marketer who relies heavily on the written word. His firm digitalmarketer.com sends out millions of emails a week (some 58,316,432 … [continue reading...]

3 reasons why b2b sales letter

The “3 Reasons Why You Haven’t Responded” Email

The "3 Reasons Why" email comes from Dan Kennedy, one of the world's highest-paid copywriters who charges fees from $50,00 to $150,000 (plus royalties). While most of us can't afford to hire such high-priced talent, you can certainly study his … [continue reading...]

black hole b2b sales letter

5 “Black Hole” B2B Sales Letters

5 sales messages to use when prospects "go dark" The story is all too familiar to salespeople: You've got a prospect ready to do business with you.  The business case is solid, value proposition is clear.  Your prospect is excited, you're … [continue reading...]

search party b2b sales letter

The “Search Party” B2B Sales Letter

The Search Party letter is a light-hearted way to reach out to prospects who have gone into a "Black Hole" and have stopped responding to your emails and phone calls. Instead of beating your prospects over the head with repeated BORING follow up … [continue reading...]