The concept of account-based marketing is nothing new. But recently, interest in ABM has soared.
In fact, Google searches on “account-based marketing” have jumped ten-fold in the last year-and-a-half alone.
And according to this study, account-based marketing budgets have more than doubled in the last three years.
Why the sudden popularity of ABM?
Because it works!
Account-based marketing replaces general “spray and pray” marketing with a hyper-targeted, highly personalized, highly effective approach for selling large accounts.
To illustrate, here’s the blueprint and implementation guide for an account-based marketing funnel that produced 8-figure results (approx. $50 million dollars) within 18 months… basically, from scratch.
Implementation Guide for the 8-Figure Account-Based Marketing Funnel
This is a publication from the new B2B Sales Funnel Library — an online collection of top sales funnels for Lead Generation, Sales Conversion and Customer Success.
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