The MP3 Funnel is another example of a “lead generation that pays for itself” funnel developed by Russell Brunson of ClickFunnels.
Fundamantally, the blueprint for the MP3 Funnel is the same as the Book Funnel.
But instead of a book, you deliver your content on an MP3 player, so prospects can tune in while in the car, at the gym, on a plane, or otherwise on-the-go.
In short, Russell Brunson loaded past episodes of his podcast, Marketing in Your Car, onto MP3 players.
You can view the live page here.
Here’s a screen cap:
To say this funnel is a success would be an understatement… I almost fell out of my chair when I first saw the numbers behind it.
5 Advantages of the MP3 Funnel
1. When it comes to lead generation, simple offers work best.
In this case: 257 podcasts pre-loaded on an MP3 player for free, plus $9.95 shipping and handling.
For an additional $17, you get the transcripts.
2. The MP3 Funnel attracts serious prospects, since they actually have to pull out a credit card and pay for it.
Yes, it’s a small amount, but it instantly eliminates all the freebie-seekers out there looking for free downloads.
3. Some people like to read, some like watching videos, some prefer to listen to audio.
So the MP3 Funnel opens up a whole new audience segment.
4. You may have heard that 38% of the communication process is tone of voice.
If that’s true, MP3 is a better way to deliver your message than using plain words and images on a page.
5. The MP3 Funnel is versatile.
Imagine some of the other ways you can use it.
For instance, at trade shows, events, conferences, sales calls, direct mail, webinars… the possibilities are nearly endless.
Bottom line: the MP3 Funnel is a fun way to package your podcasts, interviews or any other audio files you may have — and get your message in front of your target audience in a unique format.
If you see the value in this funnel, let me know and I’ll send you the MP3 Funnel blueprint, case study and 7-step implementation guide.
This is a publication from the new B2B Sales Funnel Library — an online collection of top sales funnels for Lead Generation, Sales Conversion and Customer Success.
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