Yesterday I had the opportunity to attend a webinar called Social Selling with Sharks, which featured eight salespeople competing for a $10,000 grand prize awarded for the greatest social selling story.
Besides Sander Biehn’s $47 million case study (“jaw-dropping” said one of the Sharks), attendees were treated to a full range of social selling techniques, including:
Blogging, content marketing, listening to customers on Twitter, and incredibly smart use of InMails, LinkedIn groups and videos.
It was fantastic seeing such a wide range of tactics used by creative salespeople on the front lines.
Here’s what winner Brian Lipp tweeted afterward:
“Lots of great stories and ideas, let’s fire them up in the market!”
— Brian Lipp (@lipp_brian) September 25, 2013
For me, this sums up the event.
At the end of the day, it’s up to us to create our own success stories. No one else is going to do it for you.
As the social selling community grows and matures, we’re sure to see more and more interesting case studies.
In the meantime, the good news is, there are thousands of little-known victories that salespeople are winning quietly every day.
For instance, last week a client told me a great little story.
Her boss had been trying to reach a key prospect for weeks. As an old-school sales manager, he was phoning the prospect, piling up voice mails and getting zero return calls.
So she says, “Let me try”.
She looks the guy up on LinkedIn and invites him to connect. Within five minutes he accepts. One thing leads to another, and now they have a meeting scheduled to discuss a major new corporate training project.
It made a BIG impression her boss, too.
So congratulations to yesterday’s winners and finalists in the Sharks competition — and to all the salespeople who are chalking up thousands of little victories we never hear about.
Social Selling Masterminds
The best time to start social selling was three years ago.
The second best time is now.
If you want to tap into the power of social selling, the first thing to do is surround yourself with knowledgeable, like-minded, action-oriented people. By learning from people who know what they’re doing, you’ll shorten the learning curve and avoid the rookie mistakes.
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